If
we require our web site to be highly ranked in search engines, then we want to find
out the words that searchers use to get our site, Search Engines are dividing
their visibility of results in terms of SEO and PPC, where SEO (Search Engine
Optimization) is Organic Search Result and PPC (Pay Per Click) is Paid Search
Result, selecting the keywords for a campaign is the
most vital part of SEO and PPC. As per google PPC guidance the best practice of keyword
selection consists of 5 steps
- Expand (SEO and PPC)
- Match (PPC)
- Scrub (SEO and PPC)
- Group (PPC)
- Refine (PPC
1. Expand: This activity will support for both SEO and
PPC keyword selection process
Step 1:
- Understand the business logic's
- Think how users will search your business through online?
- What are the possible keywords are there to reach your business?
- What are the competitor targeting keywords?
