Keyword Selection

If we require our web site to be highly ranked in search engines, then we want to find out the words that searchers use to get our site, Search Engines are dividing their visibility of results in terms of SEO and PPC, where SEO (Search Engine Optimization) is Organic Search Result and PPC (Pay Per Click) is Paid Search Result, selecting the keywords for a campaign is the most vital part of SEO and PPC. As per google PPC guidance the best practice of keyword selection consists of 5 steps

1. Expand (SEO and PPC)
2. Match (PPC)
3. Scrub (SEO and PPC)
4. Group (PPC)
5.  Refine (PPC 

1.  Expand:  This activity will support for both SEO and PPC keyword selection process 

Step 1:

• Understand the business logic's
• Think how users will search your business through online?
• What are the possible keywords are there to reach your business?
• What are the competitor targeting keywords?

Domain Name Selection

Domain name selection is the initial step to start a successful SEO campaign. Before we start this topic, few questions emerge from our mind

1.What is Domain name? 

2.What are the types of domains?

3.Where can I buy domain name and how much it cost?

Note: If you have more questions in your mind regard this topic, please share with us

Let we go for the answers